:root {
  --ds-ink: #0e1621;
  --ds-navy: #1a2740;
  --ds-paper: #f4f6f9;
  --ds-white: #ffffff;
  --ds-steel: #c8d0dc;
  --ds-muted: #5c6675;
  --ds-signal: #ff8a00;
  --ds-signal-deep: #e07000;
  --ds-ok: #1b9e75;
  --ds-alert: #d64545;
  --font-display: "Syne", sans-serif;
  --font-body: "Manrope", sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--ds-ink);
  background: var(--ds-paper);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

.wrap {
  width: min(1120px, calc(100% - 2.5rem));
  margin-inline: auto;
}

/* —— Nav —— */
.nav {
  position: absolute;
  inset: 0 0 auto;
  z-index: 20;
  padding: 1.25rem 0;
}

.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.nav-brand {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.05rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ds-white);
}

.nav-brand span {
  color: var(--ds-signal);
  letter-spacing: 0.04em;
  font-weight: 700;
  margin-left: 0.15em;
}

.nav-links {
  display: flex;
  gap: 1.5rem;
  list-style: none;
  margin: 0;
  padding: 0;
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.78);
}

.nav-links a:hover {
  color: var(--ds-white);
}

.nav-cta {
  display: inline-flex;
  align-items: center;
  padding: 0.55rem 1rem;
  background: var(--ds-signal);
  color: var(--ds-ink);
  font-weight: 700;
  font-size: 0.85rem;
  border: none;
  transition: background 0.2s var(--ease), transform 0.2s var(--ease);
}

.nav-cta:hover {
  background: #ff9d2e;
  transform: translateY(-1px);
}

/* —— Hero —— */
.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  align-items: end;
  overflow: hidden;
  color: var(--ds-white);
  background: var(--ds-navy);
}

.hero-visual {
  position: absolute;
  inset: 0;
  z-index: 0;
}

.hero-visual svg {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-scrim {
  position: absolute;
  inset: 0;
  z-index: 1;
  background:
    linear-gradient(180deg, rgba(14, 22, 33, 0.35) 0%, rgba(14, 22, 33, 0.15) 40%, rgba(14, 22, 33, 0.88) 100%),
    linear-gradient(90deg, rgba(14, 22, 33, 0.55) 0%, transparent 55%);
}

.hero-content {
  position: relative;
  z-index: 2;
  padding: 0 0 4.5rem;
  max-width: 36rem;
  animation: rise 0.9s var(--ease) both;
}

.brand-mark {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(2.6rem, 7vw, 4.4rem);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  line-height: 1;
  margin: 0 0 1.25rem;
}

.brand-mark .dot {
  color: var(--ds-signal);
  letter-spacing: 0;
}

.hero h1 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.55rem, 3.4vw, 2.15rem);
  line-height: 1.2;
  letter-spacing: -0.02em;
  margin: 0 0 0.85rem;
  max-width: 18ch;
}

.hero-lead {
  margin: 0 0 1.75rem;
  color: rgba(255, 255, 255, 0.78);
  font-size: 1.05rem;
  max-width: 34ch;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.9rem 1.35rem;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.95rem;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background 0.2s var(--ease), color 0.2s var(--ease), border-color 0.2s var(--ease), transform 0.2s var(--ease);
}

.btn:hover {
  transform: translateY(-1px);
}

.btn-primary {
  background: var(--ds-signal);
  color: var(--ds-ink);
}

.btn-primary:hover {
  background: #ff9d2e;
}

.btn-ghost {
  background: transparent;
  color: var(--ds-white);
  border-color: rgba(255, 255, 255, 0.35);
}

.btn-ghost:hover {
  border-color: var(--ds-white);
  background: rgba(255, 255, 255, 0.06);
}

.btn-ink {
  background: var(--ds-ink);
  color: var(--ds-white);
}

.btn-ink:hover {
  background: #1a2433;
}

@keyframes rise {
  from {
    opacity: 0;
    transform: translateY(18px);
  }
  to {
    opacity: 1;
    transform: none;
  }
}

/* —— Sections —— */
section {
  padding: 5rem 0;
}

.section-kicker {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ds-signal-deep);
  margin: 0 0 0.75rem;
}

.section-title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.7rem, 3vw, 2.25rem);
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin: 0 0 0.75rem;
  max-width: 18ch;
}

.section-lead {
  margin: 0;
  color: var(--ds-muted);
  max-width: 38ch;
  font-size: 1.05rem;
}

.pain {
  background: var(--ds-white);
  border-top: 1px solid var(--ds-steel);
}

.pain-grid {
  display: grid;
  gap: 1.5rem;
  margin-top: 2.5rem;
}

@media (min-width: 768px) {
  .pain-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

.pain-item {
  padding: 0;
  border: none;
  background: none;
}

.pain-item strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.15rem;
  margin-bottom: 0.45rem;
}

.pain-item p {
  margin: 0;
  color: var(--ds-muted);
  font-size: 0.98rem;
}

.pain-item::before {
  content: "";
  display: block;
  width: 2rem;
  height: 3px;
  background: var(--ds-signal);
  margin-bottom: 1rem;
}

/* How */
.how {
  background:
    radial-gradient(ellipse 80% 50% at 100% 0%, rgba(255, 138, 0, 0.08), transparent 55%),
    var(--ds-paper);
}

.steps {
  list-style: none;
  margin: 2.75rem 0 0;
  padding: 0;
  display: grid;
  gap: 0;
  counter-reset: step;
}

@media (min-width: 900px) {
  .steps {
    grid-template-columns: repeat(4, 1fr);
    gap: 1.5rem;
  }
}

.steps li {
  counter-increment: step;
  padding: 1.5rem 0;
  border-top: 1px solid var(--ds-steel);
  position: relative;
}

@media (min-width: 900px) {
  .steps li {
    border-top: none;
    border-left: 1px solid var(--ds-steel);
    padding: 0 0 0 1.25rem;
  }

  .steps li:first-child {
    border-left: none;
    padding-left: 0;
  }
}

.steps li::before {
  content: counter(step, decimal-leading-zero);
  display: block;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 0.85rem;
  letter-spacing: 0.08em;
  color: var(--ds-signal-deep);
  margin-bottom: 0.85rem;
}

.steps h3 {
  font-family: var(--font-display);
  font-size: 1.2rem;
  margin: 0 0 0.4rem;
}

.steps p {
  margin: 0;
  color: var(--ds-muted);
  font-size: 0.95rem;
}

/* Audience */
.audience {
  background: var(--ds-navy);
  color: var(--ds-white);
}

.audience .section-kicker {
  color: var(--ds-signal);
}

.audience .section-lead {
  color: rgba(255, 255, 255, 0.7);
}

.audience-grid {
  display: grid;
  gap: 2.5rem;
  margin-top: 2.75rem;
}

@media (min-width: 768px) {
  .audience-grid {
    grid-template-columns: 1fr 1fr;
    gap: 3.5rem;
  }
}

.audience-block h3 {
  font-family: var(--font-display);
  font-size: 1.45rem;
  margin: 0 0 0.65rem;
}

.audience-block p {
  margin: 0 0 1.25rem;
  color: rgba(255, 255, 255, 0.72);
  max-width: 34ch;
}

.audience-block ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.audience-block li {
  position: relative;
  padding: 0.55rem 0 0.55rem 1.1rem;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  color: rgba(255, 255, 255, 0.88);
  font-size: 0.98rem;
}

.audience-block li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.05rem;
  width: 0.45rem;
  height: 0.45rem;
  background: var(--ds-signal);
}

/* Compare */
.compare-list {
  margin: 2.5rem 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 1.25rem;
}

@media (min-width: 768px) {
  .compare-list {
    grid-template-columns: 1fr 1fr 1fr;
  }
}

.compare-list li {
  padding-top: 1rem;
  border-top: 3px solid var(--ds-signal);
}

.compare-list strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.1rem;
  margin-bottom: 0.4rem;
}

.compare-list p {
  margin: 0;
  color: var(--ds-muted);
  font-size: 0.95rem;
}

/* Contact */
.contact {
  background: var(--ds-white);
  border-top: 1px solid var(--ds-steel);
}

.contact-panel {
  display: grid;
  gap: 2rem;
  align-items: end;
}

@media (min-width: 800px) {
  .contact-panel {
    grid-template-columns: 1.2fr 1fr;
  }
}

.contact form {
  display: grid;
  gap: 0.75rem;
}

.contact label {
  display: grid;
  gap: 0.35rem;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--ds-muted);
  letter-spacing: 0.02em;
}

.contact input,
.contact select,
.contact textarea {
  font: inherit;
  padding: 0.85rem 0.95rem;
  border: 1px solid var(--ds-steel);
  background: var(--ds-paper);
  color: var(--ds-ink);
  width: 100%;
}

.contact input:focus,
.contact select:focus,
.contact textarea:focus {
  outline: 2px solid rgba(255, 138, 0, 0.45);
  border-color: var(--ds-signal);
}

.contact textarea {
  min-height: 7rem;
  resize: vertical;
}

.form-note {
  margin: 0.5rem 0 0;
  font-size: 0.85rem;
  color: var(--ds-muted);
}

.form-note a {
  color: var(--ds-signal-deep);
  text-decoration: underline;
  text-underline-offset: 2px;
}

/* Footer */
.footer {
  padding: 2rem 0;
  background: var(--ds-ink);
  color: rgba(255, 255, 255, 0.55);
  font-size: 0.85rem;
}

.footer-inner {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
}

.footer strong {
  color: var(--ds-white);
  font-family: var(--font-display);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 700;
  font-size: 0.8rem;
}

.footer a:hover {
  color: var(--ds-white);
}

@media (max-width: 767px) {
  .nav-links {
    display: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation: none !important;
    transition: none !important;
  }
}